Sports brand Puma has decided to stop sponsoring Israel's national football team in 2024, a decision made last year and unrelated to the consumer boycott calls against Israel amid the Gaza war, according to a company spokesperson.
Puma has been facing boycott calls for a long time over its brand alliance with the Israel Football Association (IFA), The call for boycott intensified during the current conflict, which has killed more than 18,000 Palestinians.
